STAR Listings

I've earned over $400k selling items like shirts and mugs working
nap-time to part-time hours.

I'm a mom of 3 who loves the simple things in life (ice cream on a summer day, coffee with a good friend.) I'm not an all hustle no sleep kind of person (give me naps or give me death).

I don't have a business background. I'm pretty bad at math. When I started, my designs were terrible (take a look below). I have no graphic design background and am far from an artist (I draw stick people).

AND YET - I did it. You know what that means, right? You can do it too.

Imagine turning your Etsy shop into a reliable income stream, without the endless trial and error. What if you had a clear, proven process to create listings that actually sell?

What if you knew how to build high-converting listings from scratch—no guesswork, no endless tweaking.

Picture waking up to that first "cha-ching!" notification, knowing it came from a listing you built with intention and strategy. AND, having a straightforward, repeatable system to rinse and repeat.

I mean... THE DREAM!

Ditch the confusion. Confidently launch your first high-converting listing in just 7 days with STAR Listings.

Create high-converting print-on-demand listings that actually show up and sell
Learn and apply SEO the simple, strategic way
Build a niche-aligned shop that attracts your ideal buyer
Make your first (or next) sale confidently, without guesswork

Each day, you’ll follow a short training and complete action steps. No fluff. No overwhelm. Just consistent, repeatable progress.

Because STAR Listings aren’t lucky—they’re built. STAR Listings are:

S: Searched
T: Trend-Driven
A: Audience-Aligned
R: Researched

Maybe you’ve already opened your Etsy shop—but you’re overwhelmed.

You’ve watched the tutorials, maybe even listed a few products… but without a clear roadmap, you’re stuck wondering what to do next.

There’s no shortage of information—but you still don’t feel like you have a process you can trust.

Or maybe you’re just Etsy-curious. You’ve heard about print-on-demand and love the idea of creating income online—something flexible you can build around your life—but you’re not sure where to start or what steps to take.

If you resonate with any of the above, you’re in the right place.

Hi! I'm Sarah. I'm married with three kids. Originally from the midwest, we now live in the sunshine state!

When I opened my Etsy shop in 2021, I made less than $80 total in my first month.

I had no audience, no training, and no idea if this would even work. Just a Canva account, a couple of hours a day while my kids napped, and a hope that this might become something more than a side project.

I wasn’t trying to go viral or become some kind of influencer—I just wanted to make a steady income online while staying home with my kids.

But every time I opened my laptop, I felt like I was guessing.

What should I design? Is this even trending? Why is no one clicking on this listing?

Here’s what you get when you join STAR Listings:

7-Day Video Training ($497 value)
Step-by-step, no-fluff walkthrough of what to do each day—from shop setup to mockups to publishing your listing

Interactive Workbook ($97 value)
Follow along with key takeaways, prompts, and action steps so you can implement right away

Niche Finder Flowchart ($197 value)
Find and validate your niche with confidence using this plug-and-play decision tool

Canva Design Template Pack ($97 value)
Five done-for-you bestselling design layouts you can customize and use immediately

STAR Design Tutorial Series ($97 value)
Over-my-shoulder Canva tutorials where I show you how to bring your research to life

What if I've already tried and failed?
So have I. I tried and failed and tried and failed again. But, as I learned more and more, the puzzle pieces started to come together. And then I succeeded! That's why I want to share what I know with you. Because it's not YOU, it's knowing the right actions to take and learning the skills you need to put it all together. If you can find even a little glimmer of belief in yourself, I'll believe in you for the rest. :)
What if I'm not creative?
Well, I won't spend too much time trying to convince you that you indeed, are creative. But in short, I believe 100% that every human being is creative. It's in you, it just needs to be accessed. And lucky for you, so much of the design part is more science than art. We are following a trends and patterns and using templates. We aren't creating bestsellers out of thin air. P.S. My first designs, when I was following NO process were absolutely terrible I'll be the first to say lol. Every skill can be learned.
I have no experience. Like ZERO. Will this still work for me?
No online selling, entrepreneurship, designing, Etsy etc. experience required. You don't need to have started with Etsy print on demand yet to follow this process. In Day 1, I walk you through the beginning stages of getting started and setting everything up. I've got you.
Do I have to have a social media following?
No, and I don't recommend it! In STAR Listings, we're focused on creating listings that generate real income in your Etsy shop. We are focused on the end goal - creating an income - whether that be a small side hustle income or full time income, that's the goal. You don't need social media to achieve that goal (I recently started selling on TikTok as well but barely post any content, just products. Otherwise, I don't have any other social media pages).
What if I already have listings in my shop?
If you've already started, you are probably ahead of the game! You most likely know more than you think you do. However, if you are still here, that tells me you're facing some form of overwhelm, confusion or feel directionless with your shop. STAR Listings will help you refine your focus, optimize your process, and create high-converting listings that lead to sales.
How much will it cost me to start a POD business?
The beautiful thing about print on demand is that you can begin without paying for ANY inventory up front. It's a super low-risk opportunity.

You will want to invest in a few high quality mockups to showcase your products (you'll learn about these). We're talking $10-15. It costs $29 to open an Etsy shop. And when someone purchases from your shop, you will be charged for the product first, and Etsy pays you second. So you want to have a small cash buffer to begin with. (Think - if someone buys a shirt and you are charged $20 for your print provider to print and ship that shirt, and then Etsy pays you $30 from that sale the next day.)

POD is a super low cost, high reward opportunity (which is why I love seeing people going all in!)
Isn't Etsy and Print on Demand oversaturated?
If retail and people selling stuff in general is oversaturated, then yes.

Once you learn how to research and design on-trend for a specific group of people, you are cutting your competition down incredibly. BUT your earning potential is still high. It's truly amazing.
How long do I have access?
Forever! You can go at your own pace or revisit the program anytime.

STAR Listings is for you if:

You’ve opened an Etsy POD shop but feel stuck or overwhelmed

You haven’t listed anything yet because you’re second-guessing every step

You’ve been curious about starting an online shop and want to do it right from the beginning

You want real, sustainable Etsy sales—not just a one-time fluke

You’d rather follow a proven system than duct-tape free advice

You're a busy stay at home mom who wants to create a side income without giving up their whole day

Whether you want more income to build up your vacation fund or you want to leave your 9-5, STAR Listings will give you the skills and system necessary to create real momentum and make sales.

Now, my family relies on my income for everyday living AND the extras. We're a two-income household now and I no longer add to this list.

But - I think I might start a new list that includes all the ways this journey has built me up as a person. About how I believe I can do so much more now having learned something new, persevered and seen the fruit of my labor.

This business model is worth it not just for the money, but you'll grow as an individual and learn so much about yourself along the way. You'll be so proud of little ole you!

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